What Your Customers Want You to Know

Creating Preference Based Sales

Course Number: ABS3W

Class Description: Using proven customer information gathering techniques, we'll explore the use of customer preference surveys, the psychology behind them, and how they can become your most effective sales tools. We'll teach you the correct questions to ask and how to ask them. Most importantly, you will learn how to sell to actual customer wants and needs, making the sales process simple and painless. You'll also learn how to build an effective customer database that will dramatically increase your scheduled and preventive maintenance sales.

Total Training Time: 4 hours

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"The 6 sessions included in this course turned my shop around. Using what I had learned, I was able to increase average invoice sales dramatically. And of that increase, over 80% was maintenance sales.

So along with increasing average sales, our overall sales have increased by almost a third. We learned several ways in which to increase customer satisfaction. We have a higher customer return rate now and seem to have happier customers. They are telling their friends and relatives about us more than ever. The other half of this equation is employee satisfaction. This has increased as well due to implementing ideas learn during the course.

I would highly recommend this course to any business owner, manager, or service advisor in the automotive industry. I consider money spent on this course 10 times more productive and effective over advertising in any form."

—Mark Guernsey, Owner, Accountable Automotive